About

Getting great products into the right hands in Japan.

Japan rewards quality and long-term relationships. We don't stop at strategy: we open doors, generate qualified meetings, and stay with you through the contract and beyond, until repeat business is established.

Our principles

  • Accountable for resultsWe measure ourselves by meetings generated and deals closed, not by activity.
  • Fluent in Japanese businessEvery proposal is built around the information, decision process and quality standards Japanese buyers expect.
  • Candid, independent adviceWe give you the facts you need to make decisions, including market and regulatory hurdles.
Services

Our services

Four integrated services that take you from market entry to scale.

01

B2B Sales

We run your B2B sales end to end, from go-to-market planning to meetings and closing.

  • Target account selection and prospect lists
  • Outreach via email, phone, site visits and trade shows
  • Meeting coordination, attendance and proposal decks
  • Support on quotations, negotiation and contracting
  • Flexible engagement models, primarily success-based
02

Marketing

We help you capture the attention of Japanese buyers and build a qualified pipeline.

  • Market research: competitive landscape, pricing, demand
  • Japanese localization of catalogs, collateral and websites
  • Trade show planning and on-site support
  • Lead generation through paid search, SEO and social media
  • Visibility through trade media and industry associations
03

Strategy Consulting

We define your Japan entry strategy and design the sales organization to execute it.

  • Entry strategy and target segment selection
  • Channel strategy: distributors, wholesale, direct, e-commerce
  • Pricing strategy and commercial terms
  • Regulatory and certification roadmap, with specialist partners
  • Building and operating a local sales function
04

M&A and Strategic Alliances

We advise on alliances, equity partnerships and M&A between Japanese and overseas companies, from concept through post-deal.

  • Defining objectives and deal strategy
  • Target screening and confidential no-names approaches
  • Arranging senior-level meetings and managing negotiations
  • Due diligence and documentation with legal and accounting advisors
  • Post-merger integration and partnership launch
For Overseas Manufacturers

Ready to sell in Japan, but no team on the ground?

Manufacturers from China and beyond face the same barriers. As your Japan-side sales partner, we help you overcome them.

  • Trade show leads in Japan that never turn into deals
  • No one to handle inquiries, quotes and contracts in Japanese
  • Uncertainty about the documentation and quality standards Japanese buyers require
  • No budget yet for a dedicated sales team in Japan
Your sales office in JapanWe handle inquiries, quotations, contracts and after-sales follow-up in Japanese.
Success-based sales networkTogether with partner sales agencies, we reach retail, construction, manufacturing and other channels.
Regulatory readinessWe identify requirements up front, such as PSE electrical safety and radio equipment certification (Giteki).
Japan-ready sales materialsWe adapt your catalogs and proposals to Japanese business conventions.

How we work

  1. Introductory callWe learn about your products and your goals for Japan.
  2. Market assessmentWe review competitors, pricing and regulatory requirements.
  3. Commercial termsWe agree on commission and exclusivity, and sign.
  4. Pilot salesWe test demand in selected channels.
  5. Full rolloutWe scale up channels based on results.
Our People

Our team

Our people combine strategy consulting experience with hands-on work alongside Japanese manufacturers.

Kaede Miyagi

Kaede Miyagi

宮城 楓

Kaede completed graduate studies at Waseda University and, since 2015, has spent more than a decade in strategy consulting, developing global growth strategies for Japanese manufacturers in semiconductors, electronics, machine tools, building materials and advanced materials.

Kaede has also advised overseas companies on entering the Japanese market and supported M&A transactions aimed at step-change growth, serving more than 50 clients ranging from global leaders to mid-market companies.

Kaede has an extensive network across Japanese industry, particularly in manufacturing, retail and consumer goods.

  • Global growth strategy
  • Japan market entry
  • M&A advisory
  • Manufacturing
  • Retail & consumer goods
Company

Company profile

CompanyNeon Genesis Tokyo, Inc.
Japanese name株式会社ネオンジェネシス東京
Head office6-1-12 Shimouma, Setagaya-ku, Tokyo 154-0002, Japan
Shibuya office2F-C, Shibuya Dogenzaka Tokyu Bldg., 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan
Phone+81-3-4363-1300
RepresentativeGUO CHAN, Representative Director
CapitalJPY 10 million
BusinessB2B sales outsourcing / Marketing / Consulting / M&A and partnership advisory
Contactinfo@neongenesistokyo.com
Contact

Get in touch

Initial consultations and quotes are free of charge. Email us your company name, contact person and a brief description of your needs. We work in English, Japanese and Chinese.

info@neongenesistokyo.com
We respond within two business days.
Email us